Rating & Share

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Number of TV households tuned in
______________________________    =  Rating Figure

Total number of TV households

• For example, if 75 households of your rating sample of 500 households are tuned to your show, your show will have a rating of 15 (the decimal point is dropped when the rating figure is given)

          75
          ___  = 0.15 = 15 rating points

          500


TV households tuned to your station
_______________________________  =  Share

All households using television (HUT)

• For example, if only 200 of the sample households have their sets actually in use (HUT = 200 = 100 percent), the 75 households tuned into your program constitute a share of 38:

          75
         ___  = 0.375 = Share of 38

         200


*(Zettl, 2003 : 428)
**Dedicated to all broadcasters who are still confused with the terminology of rating and share in television..